Get Nuked With Fukushima Water Energy Drink
A high energy drink sourced straight from the Fukushima site. It sounds absurd and it is. But for the three Berlin art directors behind a new digital campaign this fictitious drink also raises an important issue: Four years on from the Fukushima nuclear disaster, contaminated water – being used to cool the plant – is still leaking into the Pacific Ocean.
“We were blown away by how weird it was that contaminated water is still being poured into the Pacific Ocean and that people have no idea,” says Kenzi Benabdallah, one of the trio of friends behind the campaign.