HONOLULU–(BUSINESS WIRE)–Recycle Across America (RAA) is partnering with Sony Electronics Inc. (Sony) to help implement its sustainability initiative at the Sony Open in Hawaii. As a result of the collaboration, RAA’s standardized labels will be displayed on the trash and mixed recycling bins throughout the event, making it easier for attendees to recycle more and to recycle right. The partnership is targeting a 90% recycling rate at the event.
In addition, Sony is donating one thousand standardized labels for recycling bins to local schools in Hawaii, where they will join more than 2,500 US schools (including Houston, Washington DC, San Diego and other districts) in the growing movement toward helping the next generation become better recyclers. Thanks to Sony’s initiatives in Hawaii, RAA’s easy-to-understand standardized labels will soon be displayed on recycling bins at K-12 schools on the island of Oahu, making it easier for Oahu students to recycle properly.
To date there are nearly 750,000 standardized labels on recycling bins throughout the U.S. The standardized labels have proven to increase recycling levels between 50-100% and they significantly reduce the amount of garbage that contaminates the recycling stream as a result of historically inconsistent and confusing labels on bins. Recycling has been identified as the most important action society can do to help the environment, but only when it is done properly.
“We are very pleased with the opportunity to work with RAA and the local communities in Hawaii to increase recycling,” said Lewis Hasegawa, General Manager of Sony Hawaii Company. “The Sony Open in Hawaii is a great occasion to be reminded about the importance of keeping Hawaii as beautiful as it is, and creating a more sustainable Sony Open is part of our efforts to reduce the overall environmental impact of Sony’s business activities under the Road to Zero environmental management plan.”